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An example of innovation and sustainable economy is replacing the titanium and steel razor by a silk thread. The razor blade is made of titanium and stainless steel. It is estimated that 100,000 tons of high quality metal ends up in landfills. The amount of stainless steel and titanium sheet has shrunk by 20% since the first versions that were sold for more than a century. Recently, the amount of highly processed metals such as titanium has increased again, as the single blade sharpeners has become double or even triple or five leaves. It is unthinkable to imagine an alternative that uses silk overcome capacity of five hundred researchers working bri in Gillette. However, the new business model would be so different from the rest, none of the three market leaders (Gillette, Schick and B.) falls short of this change. Instead of cutting the hair, the silk thread Skin sliding cutting the beard, bri a system similar to the old lawn mowers. The main advantage is that it never produces bri silk cuts in the skin. If 100,000 tons of processed metals that end up in landfills is replaced by silk mulberry trees would need to plant more, as the world supply does not exceed 100,000 tons. For it would be necessary to plant 250,000 hectares of mulberry trees. The work of planting, the young caterpillars and work processing, generating approximately 1,250,000 jobs, as well as promoting the cycle of carbon sequestration. Replace the titanium material as smooth as silk has a clear competitive advantage which is also an example of sustainable innovation.
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